Fellow author and change agent, Seth Godin, has an excellent post today entitled "The problem with cable news thinking" in which he outlines 12 ways cable television amplifies the worst elements of emotional reaction. After reviewing the list, it appears to me that all are things the cable industry would do well to unlearn; but [...]
The World is Changing: Unlearn!
August 27, 2009 By 2 Comments
Take a look at the pictures to the right. What's wrong with them? The answer would seem pretty obvious: they are upside down. But that is wrong. They are only "wrong" from your perspective. From outer space there is no up or down, so the globe can just as correctly be viewed from one perspective [...]
Absolut Unlearning
August 6, 2009 By 3 Comments
While TiVo-ing through the Daily Show with Jon Stewart this evening, I stopped to watch an ad for Abolsut Vodka. (It is posted below for your viewing enjoyment.) It is a clever bit of advertising, but before you rush out and purchase a bottle, I suggest you review this now four year-old article entitled "A Humble Old [...]
Unlearning TV Advertising
November 24, 2008 By Leave a Comment
Technology Review has an insightful posting on "Google's Plans to Take Over Television." It is hard to refute that television is becoming more fractured and that even the most popular shows are claiming an ever smaller share of the overall market. It, therefore, makes little sense for advertisers to continue to operate in the same fashion [...]
Google and P&G Unlearn From Each Other
November 20, 2008 By Leave a Comment
Yesterday, the Wall Street Journal ran a front page articleon how Google and Proctor & Gamble are swapping employees in an effort to spur innovation. It's a great idea, but much of what the two companies are doing is unlearning from the other. In P&G's case, its marketing people are unlearning that marketing dollars should [...]
Unlearn Short Attention Spans
July 14, 2008 By Leave a Comment
It is easy to fall prey to the belief that Americans — especially younger kids — have short attention spans. Yet if this is true why did millions of kids flock to the Harry Potter books? (For the record, the last three books were 870,652 and 759 pages, respectfully.) In other areas, the same is [...]
