Recently, I was on a flight and as we were descending the pilot's voice came over the intercom and, tongue-in-cheek, he asked everyone to "turn off their books." It was a funny comment but it does hint at a broader sea change — more and more people are reading books on their Kindles and iPad's. [...]
Unlearning on the Front Page
November 16, 2010 By Leave a Comment
I don't regularly read the USA Today but whenever I'm traveling I usually pick up a copy in the hotel lobby. Today was just such a day and there were two articles of note on the front page of today's paper. The first highlighted how Baby-boomers are changing the rules for marketing. Surprisingly, in spite [...]
To Unlearn: Try Reading the Newspaper Backwards
October 1, 2009 By 2 Comments
In my 2008 book, Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies, one strategy I encourage people to employ from time to time is that of reading the newspaper backwards. Why? Because it can help you more clearly see where the future is headed. This, in turn, will [...]
Unlearning Advertising
June 20, 2008 By Leave a Comment
The price of 3-D cameras is falling fast. One of the implications of this is that soon advertisers and retailers will be able to produce new and more interactive methods of communication. I have written about this idea before, but I’d really encourage businesses that rely on advertising and marketing to rethink how this new [...]
Unlearning the Written Word
June 19, 2008 By Leave a Comment
What if I told you that you could improve your reading comprehension rate by 20 percent. Would you do it? Since you are reading this blog, my guess is that the answer would be "yes." Well, you can, but it will require that you unlearn how you currently access the written word. I recently wrote [...]
Unlearn the Need for Paper
June 3, 2008 By Leave a Comment
Yesterday, I watched this five-minute video of futurist Patrick Dixon discuss why the future of paper is bright for the foreseeable future. He could very well be correct, but if you watch the video below it is possible to envision a scenario in which the future of paper is not so rosy. As flexible electronic [...]
