Yesterday, on my other website, I shared how Google’s new “Project Glass” might soon allow users to receive real-time voice translations of foreign conversations and, thus, render the need to learn a second language unnecessary. Many people–especially pessimists–immediately grasp how the technology might cause some foreign language instructors to lose their jobs. This is overly [...]
What do you do if you want to sell more carrots? One thing, apparently, is to begin viewing the world from a different perspective. Recently, Fast Company, published this insightful article describing how the creative team at Crispin (an advertising firm) helped BoltHouse Farms increase sales of its pre-cut baby carrots. How did they do [...]
I don't regularly read the USA Today but whenever I'm traveling I usually pick up a copy in the hotel lobby. Today was just such a day and there were two articles of note on the front page of today's paper. The first highlighted how Baby-boomers are changing the rules for marketing. Surprisingly, in spite [...]
Here is a novel idea many employers might want to begin implementing: start treating your employees like customers. Why? Because it can save money. I recently came across this article explaining how Genentech has begun developing apps to help make its sales force more productive. One problem area identified by the company was that sales [...]
Like many people, I consumed my fair share of alcohol in college. Now that I'm a parent and my own kids are approaching high school age, I have a decidedly more conservative perspective on the consumption of "adult beverages." The one thing I am convinced won't work is relentless lecturing about the many risks associated [...]
General Motors is, perhaps, not the most likely candidate for a company seeking to unlearn but I would like to applaud one area where the company is employing the right unlearning strategy. In 2007, amidst skyrocketing fuel prices and a shaky economy, the company realized a smaller, eco-friendly cars designed for urban females might be [...]
Jack Uldrich is an acclaimed global futurist, compelling keynote speaker and best-selling author. His past works include, The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business; Jump the Curve: 50 Strategies to Help You Company Stay Ahead of Emerging Technology; Unlearning 101:101 Lessons in Thinking … [More About Jack..]