What do you do if you want to sell more carrots? One thing, apparently, is to begin viewing the world from a different perspective. Recently, Fast Company, published this insightful article describing how the creative team at Crispin (an advertising firm) helped BoltHouse Farms increase sales of its pre-cut baby carrots. How did they do [...]
Unlearning on the Front Page
November 16, 2010 By Leave a Comment
I don't regularly read the USA Today but whenever I'm traveling I usually pick up a copy in the hotel lobby. Today was just such a day and there were two articles of note on the front page of today's paper. The first highlighted how Baby-boomers are changing the rules for marketing. Surprisingly, in spite [...]
Start Treating Employees Like Customers
November 15, 2010 By Leave a Comment
Here is a novel idea many employers might want to begin implementing: start treating your employees like customers. Why? Because it can save money. I recently came across this article explaining how Genentech has begun developing apps to help make its sales force more productive. One problem area identified by the company was that sales [...]
I’ll Drink to a New Approach to Underage Drinking
September 15, 2010 By 1 Comment
Like many people, I consumed my fair share of alcohol in college. Now that I'm a parent and my own kids are approaching high school age, I have a decidedly more conservative perspective on the consumption of "adult beverages." The one thing I am convinced won't work is relentless lecturing about the many risks associated [...]
Unlearning is About Dropping Things
July 26, 2010 By Leave a Comment
Unlearning is Uncomfortable
July 22, 2010 By Leave a Comment
General Motors is, perhaps, not the most likely candidate for a company seeking to unlearn but I would like to applaud one area where the company is employing the right unlearning strategy. In 2007, amidst skyrocketing fuel prices and a shaky economy, the company realized a smaller, eco-friendly cars designed for urban females might be [...]
Does Your Business Need to Unlearn?
July 21, 2010 By Leave a Comment
As a leader you must nurture an organization that can rapidly adapt. Unlearning can help. Unlearning can also help you innovate. In fact, unlearning can even assure you and your organization survive. After years of work, I am pleased to report that I have now developed both a half and a full-day seminar designed to help organizations [...]
