Compare and contrast the two pictures. The picture to the right is a real version of an Apple iPod box and below it is a spoof of the same box if Microsoft were to package the iPod. Apple has mastered the idea of dropping things. If you and your organization haven't, I invite to watch [...]
Screw the Majority! Unlearn!
April 28, 2010 By Leave a Comment
Take a look at the image to the right. It is a visual display of Everett Roger's famous model of diffusion. I, however, want you to look at it differently. Consider it, instead, "an unlearning curve." Conventional wisdom tells us that it is safe in the middle. Advertising and marketers frequently target their message toward [...]
Unlearning isn’t a Black and White Issue
March 22, 2010 By Leave a Comment
The future won’t be either black or white—it will be black and white. In the field of architecture and design, people are often use to choosing between form or function. In the future, as a result of advances in nanotechnology, this age-old debate will become less relevant. As proof, I submit this article discussing a [...]
Unlearning the Bridge
January 16, 2010 By Leave a Comment
Is there a better way to build a suspension bridge? According to researchers at Sheffield University the answer is "maybe." As this article explains, engineers may soon be able to build a more structurally sound bridge using less material. The only unresolved issue is whether the more complex design will offset the material cost savings [...]
Unlearning the Hospital
January 15, 2010 By 2 Comments
For the past two days I have been in California working with a well-known construction company and architectural firm designing the hospital of the future. Due to the proprietary nature of project, I can't go into specifics with this post but I always begin such projects from the premise: What must we unlearn? For [...]
Unlearning Strategy: Put One Foot in Back of the Other
November 19, 2009 By Leave a Comment
"Every mile you go in the wrong direction is really a two mile error. Unlearning is twice as hard as learning." — Unknown Question: Imagine the Roman Numeral equation below is made out of ten toothpick sticks such that “I” equals one stick and the “X” “+” and “=” all represent two sticks: XI + [...]
